A business book that makes you laugh is one of the best ways to boost your sales and earn more money, according to a new study.
“If you can laugh and think about how you could make a joke that will make people smile, that will be a big boost,” said Michael M. Shoup, Ph.
D., director of the Psychology of Social Behavior program at George Mason University.
“That makes them think, ‘Wow, maybe that can be a real, genuine way to raise money.'”
Shoup is the author of a book, How to Find a Good Business Book With Funny Titles, that is aimed at helping people learn how to do this.
The book was inspired by the book How to Make a Millionaires Millionaires, a 2004 book by Warren Buffett that focused on how to make a billion dollars.
Shoups research shows that laughing is an important part of that process.
“It’s a way to get people’s attention, it’s a good way to increase their attention, to get them to pay attention to your ideas, to understand you, to be curious,” he said.
“We found that the most effective way to sell something is to be funny.
When people laugh at your ideas and they think about them, they think ‘Wow that is a lot of fun.’
That is the most potent marketing strategy.”
Shoup said that when people laugh, they have the same effect as when people read a good book.
“The book is like a punch line,” he explained.
“They know, ‘Okay, I can relate to that.’
And they think, that’s a lot fun to read.”
In the book, Shoup outlines how to take advantage of a business opportunity, including creating a funny business card.
He also shows how to find the perfect book that is funny, entertaining, and useful for the average reader.
People who read the book got more money than those who did not.
“I mean, if you were reading about business, and you were getting advice from a lawyer, and all you knew was ‘Well, if I get sued, I’m going to sue you,’ that’s really good advice,” he added.
Shoup’s book is one that is being widely used in the classroom.
“One of the main things I found in all the research is that when you teach students about a subject, they will do better in their classes when they learn a new business concept,” he told ABC News.
“That was my main finding.
I’ve found that if you teach them a new idea and they’re exposed to it, they’ll do better and do better.”
For example, he said that in class, students are taught about a concept called the ‘pink pill’ or ‘black pill’ and then they learn that it was once a medicine, but now it is used as a substitute for cocaine.
Shup said that the students who did the research in his book also learned more about the ‘blue pill’ – the ‘golden pill’ which was once the standard of medicine.
“So they were really interested in the history of medicine and how it had changed over the last 500 years,” he continued.
“And then they were able to relate to the idea of using the black pill.”
Shoups book also has a special message for people who want to become comedians: “If you’re interested in being a comedian, you can find the right book and read it, because that will show you how to be successful.”