Business book publishing is in a constant state of flux.
New technology is constantly evolving the business model, and publishers are still figuring out the best way to sell their books.
While most publishers are in a great position to continue to thrive in this new environment, there are still plenty of concerns around the future.
“I don’t think there’s any doubt that we have a lot of work to do to really get back to what we were at the beginning of the year,” says David C. Cottrell, founder of the publishing trade group E-Book Publishers Association.
“We have a pretty small group of people who have been on the forefront of the transition from print to e-book and are actively involved in that.”
Cottrel has been involved in the publishing industry for a long time, having worked at a variety of publishers over the past five decades.
He now runs a publishing company called Booksellers Associates, which provides a variety in-person sales support, advertising, and marketing services.
But there are also other issues that he says publishers must be more vigilant about.
“There’s a lot that goes into being a successful book publisher and that includes having a solid marketing strategy,” he says.
“That includes putting your book out in a way that makes it easy for people to buy it.”
And then there’s the question of getting your books out into the marketplace, which Cottrerell says is a different issue altogether.
“It’s just a matter of finding people who want to read your book,” he explains.
“And it’s a very complicated task.”
The challenges of selling a book that isn’t ready for the market aren’t just limited to publishers.
In many industries, books can be a pain to sell, even if they’re written well.
For example, while a new technology like digital book distribution has allowed authors to be more creative with their sales tactics, there’s still a lot about book publishing that needs to be addressed to keep publishers happy.
The best way publishers can keep their books in the market is to make sure they’re delivering what’s on their minds, says Cottrill.
“At the end of the day, we’re just making a living.
We’re not making money on this.”
That’s why publishers are starting to hire more people in order to keep the industry in business.
“Publishers have a real challenge in the marketplace.
I mean, the average book is priced at $1.49.
So it’s not easy to do the best thing for your readers.
But publishers can do that,” Cottarrell says.
One of the biggest challenges facing publishers is making sure they can continue to deliver quality, timely, and entertaining content that people want to buy.
The same goes for people who aren’t interested in reading books, but want to share their stories with friends and family.
Cervantes’ book is an example of how that can work.
“The way it came out, I think it’s been really well received,” Cervante says.
When it came to getting the word out about his book, Cervantes says that his book was a “pretty obvious novella” and that the feedback from his readers was “very positive.”
But, he adds, “It has to be something that’s worth reading.”
It’s not all about the sales, of course.
Covante is one of the more visible faces of the book publishing industry.
“As I say, I’m not just an artist.
I’m also a writer, so I do have an understanding of the whole publishing world and what’s going on there.
And I’m hoping that my story will help people understand how publishers can make money on their books, and it will also help me and others understand the industry as a whole.”
With that in mind, Cottrol says he hopes that his story will inspire others to start their own book publishing businesses.
“Some of the best books are the ones that you read and the ones you get to read and share,” he adds.
“If you’re going to do this, it’s really important that you find the best writers, the best authors, and have them write books that you want to be a part of.”